Carbon · diamond cubic · the stone18 ATOMS IN THE CELL · EACH BONDED TO 4
THE HARDEST ARRANGEMENT OF ANYTHING
iLure · the house · est. 2026 · SingaporeLab-grown diamonds · solid gold · on Base
Proof
over
pedigree.
A diamond is carbon arranged properly. Where it was arranged is a story. Every stone, every gram of gold, every price and every outcome here is published before you pay, so you never have to take our word for anything.
On the stone
The lattice is the fact. Grown in a reactor in three weeks, graded as it is, set in solid 14k.
On the house
Every odds, every opening, every price is on the ledger before you pay. Anyone can check.
On you
Nobody here asks how you made it. The old houses were built to make you feel you do not belong. Good.
The pieces · four lines · three sizes each
All twelve piecesSpecimens.
SPECIMEN 0001 · ROUND BRILLIANT
solid 14k
solid 14kOne-carat studs
14k white gold · G–H · VS2–SI1 · the pair
| Stone | 0.96 ct min, two round brilliants |
| Metal | 14k white gold, four prongs |
| Grading | IGI certified, matched pair |
$856.00Earns 856 LURE
SPECIMEN 0002 · ROUND BRILLIANT
solid 14k
solid 14kTennis bracelet, 5 ct
14k white gold · F–G · VS2–SI1 · 7 in
| Stone | 4.95 ct min, round brilliants |
| Metal | 14k white gold, box clasp |
| Grading | As stated, every stone matched |
$3,896.00Earns 3896 LURE
SPECIMEN 0003 · ROUND BRILLIANT
solid 14k
solid 14kSolitaire, 2 ct round
14k yellow gold · G · VS1 · sizes 3–9
| Stone | 2.00 ct round brilliant, ideal cut |
| Metal | 14k yellow gold, 1.5 mm band |
| Grading | IGI certified |
$3,200.00Earns 3200 LURE
SPECIMEN 0004 · SOLID GOLD
solid 14k
solid 14kFrench cable, 6 mm
14k yellow gold · 18 in
| Stone | None |
| Metal | 14k yellow gold, 6 mm link |
| Grading | 585 in 1,000, stamped |
$2,990.00Earns 2990 LURE
The draw · 001 · open nowEntry 100 LURE · closes 31 Jan 2027 · Singapore first
One bracelet.
Anyone can check.
Specimen 004, the 2 ct diamond tennis bracelet in 14k white gold, listed at US$1,999.99, goes to one wallet on 31 January 2027. The entry is 100 LURE, the token every purchase here earns. The entrant list is public, the winner is chosen by a Base block hash, and the rules were published before the first entry.
Earn
Buy any piece. Every US dollar earns one LURE to your wallet, automatically.
Enter
Enter below with 100 LURE. One entry per wallet. The LURE is burned on entry.
Check
The winner is entry number (block hash mod entries). Recompute it yourself.
Reading the season on Base…
Who is in
—
The cut · what the numbers mean
The light goes in the top and has to come back out the top. The angles decide whether it does.
A round brilliant has fifty-seven facets and every one has a right angle. Crown 34.5 degrees, pavilion 40.75, table 57 percent of the diameter. Get them right and the stone throws light back at you; get them wrong and it leaks out of the bottom, which is what most cheap stones do and no boutique will tell you.
| Table | 57 % |
| Crown angle | 34.5° |
| Pavilion angle | 40.75° |
| Total depth | 61.5 % |
Every piece ships with its own section, measured, not a stock drawing.
Who speaks for the house
The Assayer.
The one person in the history of luxury whose job is to say what a thing is, regardless of who brought it in. He tests the metal, grades the stone, strikes the mark. He has no name and no face; he has hands, a loupe and a stamp. Everything the house says, he says.
He does not sell. He examines. Your stone, your gold, your odds, and when he feels like it, the industry.
1I do not care where it was dug. I care what it is.
2Pedigree is a story. Proof is a number.
3Forever was a marketing budget.
4Bring me your grandmother's ring. I will tell you what it actually is.
5I do not ask how you made it. I ask if you can check.
What it is made of
Carbon, arranged properly. Gold, counted.
The only honest pictures of what the house sells: the unit cell of diamond, the unit cell of gold, and the thousand parts of a fourteen-karat alloy.
Gold · face-centred cubic · the metal14 ATOMS IN THE CELL · EACH TOUCHING 12
WHY IT BENDS, WHY IT NEVER TARNISHES
WHY IT BENDS, WHY IT NEVER TARNISHES
585 GOLD300 COPPER115 SILVER
Fourteen karat is a number585
585
in 1,000.
Pure gold is too soft to hold a stone. Fourteen karat is 585 parts gold in every thousand; the rest is copper and silver, which is why it has its colour and why it lasts. Here are the thousand parts, counted.
The house tells you the parts, the grams and the day's gold price it bought at. Plated is not gold. "Gold-tone" is not a word here.
Every piece, every owner, every outcome
0 entries · 3 Nov 2026The ledger.
No.OwnerCommitment / txDatePiece
No. 001 has not been sold. The ledger starts with whoever buys it: their wallet, the piece, the day, and the hash that proves nothing was changed after they paid.
Pieces are numbered in the order they are paid forAnyone can check. That is the point.
REACTOR CAM · OPENS WITH SERIES 2
CVD · 2.45 GHz · 860 °C
SEED: HPHT PLATE, 7 × 7 mm
GROWTH: ~400 µm / DAY
SEED: HPHT PLATE, 7 × 7 mm
GROWTH: ~400 µm / DAY
The place · the Reactor
Born in a reactor.
Born in a reactor.
Raised by nobody.
A diamond grows in a steel chamber under a plasma the colour of a small star, one atomic layer at a time, for about three weeks. Almost nobody outside the industry has seen it. It is the house's mountain spring, and the camera is going on it.
Series 2 is grown live: a countdown, the day's growth in micrometres, and the first stone sold to whoever is on the list when it comes out of the chamber.
LURE · BASEONE PER DOLLAR
The coin · LURE on Base
A voucher that lives in your wallet.
Every dollar you spend here earns one LURE. Every LURE is worth five cents off your next order. Keep it, give it to someone, trade it; with us it is always five cents and never cash. We never sell it and never buy it back.
Earn1 LURE per US$1
Spend1 LURE = US$0.05 off
Spent LURE isburned, publicly
When LURE is spent it is burned, and the house says so, with the block number. The same coin is the entry to our contests, where the prizes are jewellery: skill contests everywhere they are allowed, prize contests first in Singapore.
Earn, spend, burn