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GROWN, NOT DUG · SOLID 14K · SHIPPED FROM THE US

Real diamonds. No permission needed.

The studs — $348 See everything
Mined by nobody.
Real diamonds, grown in a lab. No mine, no middleman.
We don’t do “starting from”.
The price on the page is the price.
Wear the carat. Skip the crater.
Same crystal. Different origin story.
WHAT SHE IS WEARING

The pieces in the pictures.

All jewellery
1/2 cttw Lab Grown Round Diamond Stud Earrings 14k White Gold (G/VS2)

Half a carat, two ears, one price.

14K · G–H · VS2–SI1 $574
Alternating Bead Chain Necklace in 14K Yellow Gold

Bead chain. Put it on. Forget it.

SOLID 14K · 18 IN $820
14k Yellow Gold Diamond Accented Curved Cross Necklace (.11cttw)

The curved cross. Say nothing.

14K · DIAMOND SET $1,473
14K Yellow Gold Cuban Link Bracelet (5.90 mm)

Cuban link. Heavy enough to notice.

SOLID 14K · 4.7 G $1,554
ON PEOPLE, IN DAYLIGHT

Worn, not displayed.

@ilure_jewelry
Opening night. Water, not champagne. The paperclip chain.
Opening night. Water, not champagne. The paperclip chain.
Copenhagen, after the rain. The studs, a leather jacket.
Copenhagen, after the rain. The studs, a leather jacket.
Lisbon, tram 28. One phone, two chains, hoops.
Lisbon, tram 28. One phone, two chains, hoops.
Los Angeles, five o’clock. Two chains, a cross, a snake ring.
Los Angeles, five o’clock. Two chains, a cross, a snake ring.

BY TYPE

Rings, necklaces, bracelets, earrings.

Rings

Necklaces

Bracelets

Earrings
GROWN, NOT DUG. SINCE 2026.

The iLure position.

A diamond is carbon arranged properly. Where it was arranged is a story, not a value.

We buy ours from a lab, grade them honestly, set them in solid 14k, and sell them at a price we can say out loud.

No mine. No middleman. No “starting from”. No drama.

If that offends the old jewellery business, good.

Read the whole thing

Grown, not dug

Real diamonds grown by CVD in a lab. Same crystal, same sparkle, no mine.

Graded, not guessed

Colour and clarity stated on every page. One-carat-and-up stones ship with an IGI certificate.

Solid gold, weighed

14k on almost everything, 10k where the page says so. Grams listed. Never plated.

Shipped from the US

Free shipping on orders over $100, tracked. 30-day returns on everything except earrings.

Worldwide Shipping

Free over $100. Flat $12 under.

Satisfaction Guaranteed

Returns accepted within 30 days, except final sale items.

Dedicated Support

Personal assistance before and after purchase.

Secure Payments

Protected checkout with trusted payment providers.